How to Improve Your Drug or Device Launch with NPs|PAs
About the Speakers

Neil Matheson
Moderator
Neil is the Chairman of Atlantis Health.
Neil has 30+ years of experience in healthcare communications having started and built several medical and marketing communications agencies.
Most recently Neil was Global CEO at Huntsworth Health (now Invizio).
Neil has a degree in Exercise Physiology from the University of Otago, New Zealand.

Todd Brown
Panelist
Todd is a pharmaceutical and healthcare industry veteran with 20+ years of commercial experience having spent time in the functional areas of Sales and Marketing.
His previous roles held are in Regional Sales leadership, sales training, HCP and patient marketing with companies such as Sanofi, Abbott, Arbor Pharmaceuticals and Monlycke Healthcare.
Todd has worked with products in many therapeutic categories such as diabetes, cardiovascular, Rheumatology, Oncology, HIV and wound care.

Charles Hecht
Panelist
Charles is an HCP marketing veteran, having spent the past 10 years focusing exclusively on this segment of the pharmaceutical landscape.
He's worked with clients such as BMS, Bayer, Sun, Sunovion, Merck, Organon, Boehringer Ingelheim, amongst others.
He specializes in crafting efficient strategies to drive innovative, personalized, and meaningful omnichannel engagement to diversified healthcare audiences, including NPs & PAs.
Other Roundtable Discussions

Join the 2025 AAPA President: How Pharma Can Team with PA Prescribers
18:39 mins
How MDs and NPs|PAs Compare: Pharma Marketers Take Note
44:15 mins
Why Pharma Marketers Need To Partner Now With HCP Influencers
37:45 mins
Allies in Patient Adherence: Pharma and NPs|PAs
39:45 mins
How Pharma Can Work with NPs|PAs to Improve Healthcare for Underserved Groups
44:13 mins
How to Improve Your Drug or Device Launch with NPs|PAs
52:05 mins
How Oncology NPs|PAs/RNs Impact Patient Care, Decisions and RXs
38:36 mins
How Cardiology NPs|PAs Choose Meds to Prescribe and Devices
41:45 mins
Join the Presidents of AAPA and AANP: Impact of NPs|PAs on Pharma/Medical Device Companies
46:52 mins
How and Why Include NPs|PAs in 2022 Brand Planning
31:45 mins